AAIC Investment

AAIC Africa Healthcare fund investee, Egypt’s Online therapy startup Shezlong

Shezlong is the first online platform in the Middle East and Africa that helps patients to book therapy sessions online.


This innovative mental healthcare platform aims to reduce the social stigma of mental health in the Middle East region. Indeed, it has been helping the patients and has grown as one of Egypt’s biggest healthcare tech companies.


Recently, Financial Times has featured Shezlong’s social impact.

Online therapy startup aims to reduce the stigma of mental health in the Middle East


In 2020, AAIC and Rakuten Europe have launched AAIC-Rakuten Africa Innovation Project. This project aims to create solutions to tackle social challenges across Africa through technical and management mentorship. Shezlong is one of the mentees of this project and has been introduced by Rakuten Today’s article Rakuten and JICA collaboration in Africa sees Japan-inspired startup success.


AAIC will continue promoting business growth for startups across Africa.